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Aim & Vision
Founded in 2019, we are a social enterprise with a mission to create environments where Women are the default - not the exception - and where divine feminine style in mind and body is both recognised and coached.
As a social enterprise, our vision is to be recognised by every woman thinking about, starting or progressing in extreme sport, as a place to grow & develop, in whichever way that's necessary for them.
The Journey
After exploring the science behind the way in which Women learn, our founder Josie recognised a need for Extreme Sports coaching to adapt. As IKO Kitesurf Instructor, she tried this approach in Australia, Greece and Sri Lanka and she started to see Women flourish.
"The change in behaviour, found determination and ongoing interest that women had when their skills and approach was recognised and they had women around to inspire them - it directly resulted in progression and an energy that can't be created elsewhere. I knew that there was something that needed to be done."
In June 2019, the social enterprise, She Flies Extreme Sports was born.
The first 12 months saw Camps, Film Screenings, Progression Mornings, Mini Festivals, multiple Virtual Events with world class athletes in Surf, Kitesurf and Wakeboarding. We have produced powerful media hitting 20K engagements and become a globally recognised name, appearing on numerous media podcasts and publications.
Year One was just the start and as more women join the She Flies network, we grow everyday.
Our Values
Expose The Feminine Style
We believe that Women in Extreme Sports have a unique style - from the innate femininity to the attention to detail - women have an elegant strength and a finesse to their riding that should be both exposed and celebrated.
Jalou Langeree - 3 x World Champion
Find Power In Inspiration
As humans, we seek inspiration from those who look like us, who we see ourselves in, who we can relate to - it creates a fire and passion that’s needed to push yourself through the barriers. We believe in exposing the women at the top, the ones who show hard work, sacrifice and fight - giving these women a platform brings space to inspire that will create power in the women watching.
Coach The Mind Before The Body
We believe a woman's mind is incredible; emotionally intelligent, analytical and resilient. The way in which Extreme Sports are taught often forget this. Our powerful minds must be coached first in order for our bodies to follow.
Provide True Community
We believe that, women find super powers through honest and real community - away from social media, away from ego - when women talk, togetherness is found; we truly believe it creates an energy that cannot be found elsewhere.
Support Before Comparing
We believe women perform better when they are supported, not compared. We are not weak, but we have a higher hill to climb. Supporting one and other up that, gives us a higher chance of reaching the top, without it we are in danger of stopping a little too soon.
Showing Off Is A Superpower
We believe that to show off is not a negative act. Showing off brings confidence, confidence brings success. In order to promote ourselves, put ourselves forward and to change an industry, it starts from within.
