12

12

Aim & Vision

Founded in 2019, we are a social enterprise with a mission to grow and strengthen the global wave of women in extreme sports.

 

Our aim is to create an environment where Women are the default - not the exception - and where divine feminine style in mind and body is both recognised and coached.

As a social enterprise, our vision is to be recognised by every woman thinking about, starting or progressing in any extreme sport, as a place to grow & develop, in whichever way that's necessary for them.

The Journey

After exploring the science behind the way in which Women learn, our founder Josie recognised a need for Extreme Sports coaching to adapt. As IKO Kitesurf Instructor, she tried this approach in Australia, Greece and Sri Lanka and she started to see Women flourish.

"The change in behaviour, found determination and ongoing interest that women had when their skills and approach was recognised and they had women around to inspire them - it directly resulted in progression and an energy that can't be created elsewhere. I knew that there was something that needed to be done."

In June 2019, the social enterprise, She Flies Extreme Sports was born.

The first 12 months saw Camps, Film Screenings, Progression Mornings, Mini Festivals, multiple Virtual Events with world class athletes in Surf, Kitesurf and Wakeboarding. We have produced powerful media hitting 20K engagements and become a globally recognised name, appearing on numerous media podcasts and publications.

Year One is just the start and as more women join the She Flies network, we grow everyday.

Our Values

She longboards.jpg

Expose The Feminine Style

We believe that Women in Extreme Sports have a unique style - from the innate femininity to the attention to detail - women have an elegant strength and a finesse to their riding that should be both exposed and celebrated.

Jalou.jpg

Jalou Langeree - 3 x World Champion

Find Power In Inspiration

As humans, we seek inspiration from those who look like us, who we see ourselves in, who we can relate to - it creates a fire and passion that’s needed to push yourself through the barriers. We believe in exposing the women at the top, the ones who show hard work, sacrifice and fight - giving these women a platform brings space to inspire that will create power in the women watching.

Coach The Mind Before The Body

We believe a woman's mind is incredible; emotionally intelligent, analytical and resilient. The way in which Extreme Sports are taught often forget this. Our powerful minds must be coached first in order for our bodies to follow. 

406.jpg

Provide True Community

We believe that, women find super powers through honest and real community - away from social media, away from ego - when women talk, togetherness is found; we truly believe it creates an energy that cannot be found elsewhere.

DSC07244.JPG
72470936_2669974463046159_74822762316022

Support Before Comparing

We believe women perform better when they are supported, not compared. We are not weak, but we have a higher hill to climb. Supporting one and other up that, gives us a higher chance of reaching the top, without it we are in danger of stopping a little too soon.

Showing Off Is A Superpower

We believe that to show off is not a negative act. Showing off brings confidence, confidence brings success. In order to promote ourselves, put ourselves forward and to change an industry, it starts from within.

Johanna-Catharina Edin.jpg

Catharina Edin - 3rd World Ranking

Join us and be part of the movement

We are a global community of women ranging from beginners to professionals in many sports.

Join us for free to be part of the movement and get notified of our latest news, events and monthly love.

Join the movement

Get notified of our latest news, events and monthly love